Utilizing RFID for Effective Real Time Retrieval and Translation of Public Advertisements

Hashish, Sonia; Sohail, Shaleeza

doi:10.21608/mjeer.2017.63623

Utilizing RFID for Effective Real Time Retrieval and Translation of Public Advertisements

Document Type : Original Article

Authors

Sonia Hashish ¹
Shaleeza Sohail ²

¹ Dept. of Computer Science and Engineering, Faculty of Electronic Engineering, Menoufia University, Egypt

² Dept. of Computer Science, Umm Al-Qura University, Makkah, Saudi Arabia.

10.21608/mjeer.2017.63623

Abstract

^{One of the important characteristics of smart cities is ease in}^{accessibility of information for residents and visitors alike.}^{Language barriers, impairments and presence of crowd should}^{not influence the context-awareness of the visitors in such}^{cities. The information provided via advertisement boards play}^{an important part in this regard. In this paper, we propose}^{Smart ads- RFID based system for real time retrieval and}^{translation of public advertisements. Candidate signs and}^{advertisements are RFID-enabled and the electronic contents}^{of such advertisements/signs are acquired and stored in a}^{cloud database server. The system offers both real time and}^{off-line text/voice translation into user's preferred language and}^{communicates the translated contents to user's smart phone.}^{The system also provides real time GIS map visualization of}^{the RFID enabled advertisements in the city. It collects}^{statistics regarding the number of users subscribed in the}^{system, their locations, preferred language and most frequently}^{used languages to help decision makers to decide when and}^{where to post such advertisements. We described our}^{developed pilot project and we investigated its usability, validity}^{and usefulness using Fuzzy Rule-based System. We believe}^{that such system could provide promising services within the}^{context of smart cities.}

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